I continue to be fascinated by the digital world. Until this class I felt like I was pretty technologically savvy but I have now realized that I have only scratched the surface. I learned about Four-Square this week which is a company that Jack Dorsey, co-founder of Twitter, invested. In looking at the site I found my own store on there and people had marked it as one of their places. It is amazing to me that I didn't know that. I created a Facebook page for my stores last year that I update regularly and I also customize my Google listings. It looks like now I need to "claim" my business on Four-Square and start Twittering about what's going on in the store. Actually, I'm not sure about Twitter but I'm overwhelmed by the information. As a business owner, I don't understand how one is supposed to keep up with this rapidly changing environment. Part of me thinks it is not necessary but then if I don't stay on top of it my competitors will.
The main point I took from this week is from the video by Alexis Ohanian. He said the internet provides "a level playing field" and I totally agree with that. It allows a small company being run out of someone's house to compete with a large organization. It no longer matters whether you have a beautiful building or a good customer lobby because the majority of your customers may not ever see it!
It seems you are willing to stay up with all the trends for the sake of your business. The more you can keep up with culture and take advantage of it the more success you will have. Just think about how many business were created taking advantage of the internet.
ReplyDeleteI feel the same way. I thought I was up with all the new technology but after taking this class I have learned so many new things about networking.
ReplyDeleteBusiness used to think the same thing about the web in general in the early to mid 90's. There was no need to have a web page. Now it's important for every business to have web page. The use of Twitter and Foursquare are becoming very popular marketing tools. I went to a restaurant the other night that had the Foursquare logo plastered on the front door. Just by checking in on Foursquare, the diner offered a free appetizer. They are hoping that your friends on Foursquare will also show up and spend money as well.
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